Privacy Policy

Last updated: November 6, 2026

This Privacy Policy describes how RB MOTION LLC, operator of the STRYDE brand (hereinafter “STRYDE,” “we,” “our” or “us”), collects, uses, retains and protects the personal information of users of the site.

By using our site or placing an order, you accept the practices described in this Privacy Policy.

1. Data Controller

The data controller for personal data is:

RB MOTION LLC
15442 Ventura Blvd, Sherman Oaks, CA 91403, United States

Email: pnfecom@outlook.com

2. Personal Data Collected

Depending on how you use our site, we may collect the following categories of data:

  • First and last name
  • Shipping address
  • Billing address
  • Email address
  • Phone number
  • Information about your order
  • Purchase history
  • Browsing preferences
  • IP address
  • Connection data
  • Device type and browser
  • Technical data necessary for the operation of the site
  • Communications exchanged with our customer service

We collect only the data that is strictly necessary for the provision of our services.

3. How Your Data Is Collected

Your information may be collected:

  • when you place an order;
  • when you create an account;
  • when you contact our customer service;
  • when you sign up for our newsletter;
  • when you browse our site, through cookies and similar technologies;
  • when you take part in a commercial or promotional campaign.

4. Purposes of Processing

We use your personal data to:

  • process your orders;
  • deliver your products;
  • manage payments;
  • provide after-sales service;
  • process returns and refunds;
  • prevent fraud and secure transactions;
  • respond to your requests;
  • improve our site and our services;
  • carry out statistical analyses;
  • send marketing communications where you have consented or where the law permits us to do so;
  • comply with our legal and regulatory obligations.

We never process your data for a purpose that is incompatible with those described in this Policy.

5. Legal Basis for Processing

Depending on the processing concerned, your data is used on the basis of:

  • the performance of the contract concluded with you;
  • our legal obligations;
  • our legitimate interest (fraud prevention, improvement of our services, site security);
  • your consent where consent is required.

6. Payments

Payments are processed by secure payment providers.

We never store full bank card numbers or sensitive payment data on our servers.

Payment providers process this information in accordance with their own privacy policies and the applicable security standards.

7. Shopify

Our store is hosted on the Shopify platform.

Shopify provides the technical infrastructure that enables our online store to operate, as well as order processing and secure data hosting.

Some information may be processed directly by Shopify in accordance with its own privacy policy.

8. Service Providers and Partners

To ensure the operation of our business, certain data may be disclosed, only where necessary, to:

  • Shopify;
  • our payment providers;
  • our carriers;
  • our logistics providers;
  • our IT providers;
  • our analytics tools;
  • our fraud prevention partners.

We require these providers to protect your data in accordance with applicable regulations.

9. Advertising and Marketing

We may use certain data to:

  • measure the performance of our campaigns;
  • display personalized ads;
  • produce statistics;
  • improve our user experience.

For these purposes, we may use, in particular:

  • Meta (Facebook and Instagram)
  • Google
  • TikTok
  • Pinterest
  • Klaviyo or any other email marketing tool
  • Google Analytics

You may unsubscribe from our marketing communications at any time using the link provided in our emails.

10. Cookies

Our site uses cookies and similar technologies in particular to:

  • ensure the proper functioning of the site;
  • remember your preferences;
  • secure your browsing;
  • measure our audience;
  • personalize your experience;
  • improve our services;
  • offer relevant content and ads.

You can change your cookie preferences directly from your browser.

11. Data Retention

We retain your data only for as long as necessary for the purposes for which it was collected, in particular in order to:

  • perform our contractual obligations;
  • comply with our legal obligations;
  • resolve any disputes;
  • prevent fraud.

At the end of these periods, data is deleted or anonymized where possible.

12. Security

We implement reasonable technical and organizational measures designed to protect your data against:

  • loss;
  • unauthorized access;
  • alteration;
  • disclosure;
  • fraudulent use.

Despite these measures, no computer system can guarantee absolute security.

13. International Transfers

In the course of our activities, certain data may be transferred or hosted outside your country of residence, with appropriate safeguards in accordance with applicable regulations.

14. Your Rights

In accordance with applicable regulations, including the privacy laws of your state of residence, you may exercise the following rights:

  • right of access;
  • right to rectification;
  • right to erasure;
  • right to restriction of processing;
  • right to object;
  • right to data portability;
  • right to opt out of the sale or sharing of your personal information;
  • right to withdraw your consent where consent is the legal basis for processing.

To protect your data, we may ask for proof of identity before processing any request.

Any manifestly abusive, repetitive or excessive request may be refused within the limits permitted by applicable regulations.

15. Electronic Communications

By creating an account or placing an order, you agree to receive the communications necessary for the fulfillment of your order (confirmation, tracking, information about your purchase).

Marketing communications will be sent to you only in accordance with applicable regulations, and you may unsubscribe at any time.

16. Minors

Our site is not intended for individuals who have not reached the legal age required to enter into a contract in their jurisdiction.

We do not knowingly collect personal data concerning minors.

17. Changes to the Policy

We may amend this Privacy Policy at any time to reflect legislative, regulatory, technical or commercial changes.

The version published on the site is the one that applies at the time you view it.

18. Contact Us

If you have any questions about this Privacy Policy or about exercising your rights, you may contact us at:

STRYDE Support
pnfecom@outlook.com